Do us a flavour!

After months of stalling by her agency (it's only a logo and a simple competition mechanic, how long can it take!!!), Amanda was finally ready to unveil her Do Us A Flavour competition to the world.

The logo was created in typical agency style, uncreative and looked like it could have been done in five minutes, but she knew she had to keep her sales up in a post Rugby World Cup world.

She posted her competition all over town, invested in some online banners and even created a facebook page so her fans could post their ideas!  Submissions were only open for three weeks, so her fans really needed to get their thinking caps on.

Flavour ideas started to flow in, with ideas like:
Cheesy Garlic Bread - Medical Recruiter Hayley Kyte from Queenstown
Butter Chippin' - born and bred Bay of Plenty Mum, Tiina Sirkku from Ohope
Paua Fritters with Lemon Wedges - Auckland Mum of one Mirta Fagundes dos Santos
Sunday Roast (the crispy bits left in the pan) - New Plymouth family man David Martin

Hold on, isn't this a competition for scroggin flavours?...

The competition

Competition was heating up, with Amanda's local supermarket putting their 'Sunshine Mix' on special this week for only $2.98!  (Amanda usually shunned the supermarket in favour of shopping at the local markets, which were well known for their quality handmade breads, cheeses and pastas).

But Amanda didn't lower her prices to match, she was too smart for that. Instead, learning from her popular 'WIN a backpack' promotion, she held a competition to win the chance to create your own scroggin flavour!  As part of this "Do Us A Flavour" promotion the winner could see their own flavour go into production and available to buy in shops throughout NZ!

Shops galore!

Amanda couldn't believe it - there were lines of people spilling out the door of Amanda's scroggin shop!  She had to implement a ticket system - there was a little machine that spat out numbers and everyone had to wait in line to take their turn. People were traveling from all over the city to visit her shop, which gave her an idea....

The scroggin shop!

Amanda's soon realised her stand was going so well, demand so high for her special flavours of scroggin, that it was time to open a scroggin shop in the middle of town. She had a new logo made, and put a bright orange sign outside her shop.  People from all over town started to talk about Amanda's scroggin - it was a hit!

The scroggin stall

Amanda's first scroggin stall was a marvel.  It had pre-made packets of scroggin and bowls brimming with nuts and raisins - it was all she dreamed it would be. And it was located right beside a popular walking track!  Amanda soon realised she was on to something....